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A Sweet Blog...
From time to time, I write. I take pictures. I have started recording videos more to push myself because I am uncomfortable in front of any camera. The views I express are random, subject to change, and though influenced by my experiences and environment, they are entirely mine!
I hope you enjoy. Perhaps glean something useful. And as always, I do appreciate feedback. No, seriously, I really do! Most days...
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Rich Honiball
Jan 166 min read
Top Takeaways from NRF 2025 (Because you know you need another recap, right?)
Do you really need another NRF 2025 recap? Probably not. But here’s one anyway, because I’m part "Retail Expert"...
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Rich Honiball
Dec 26, 20243 min read
Today in Retail History: The Flamingo’s Impact on Las Vegas Retail
On December 26, 1946, mobster Benjamin "Bugsy" Siegel opened the Flamingo Hotel and Casino in Las Vegas, changing both the city and retail.
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Rich Honiball
Jun 12, 20245 min read
Today in Brand History: The Break-Up of William Boeing's Empire
On June 12, 1934, the passage of the Black-McKellar Bill led to the dissolution of William Boeing's empire and birth of Boeing and United
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Rich Honiball
Mar 18, 20247 min read
Today in Brand History: The Genesis of American Express
On March 18, 1850, Henry Wells and William Fargo founded American Express in Buffalo, New York.
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Rich Honiball
Mar 12, 20246 min read
Today in Brand History: The World of Coca Cola Makes An Iconic Move
On March 12th, 1894, Coca-Cola was sold in bottles for the first time in a candy store in Vicksburg, Mississippi.
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Rich Honiball
Mar 9, 20245 min read
Today in Brand History: A Cultural Icon Named Barbie is Born
On March 9th, 1959, the toy industry witnessed a revolution with Barbie's debut at the International Toy Fair in New York City.
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Rich Honiball
Mar 3, 20243 min read
Today in Brand History: AT&T From Innovation to Industry Giant
On March 3, 1885, the incorporation of American Telephone & Telegraph (AT&T) marked not just the creation of a new company but the beginning
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Rich Honiball
Feb 19, 20245 min read
Monday Morning Quarterback: A Huddle with Super Bowl Ads
I am, ready to huddle up and tackle a fresh play on this year's Super Bowl commercials—not rushing my snap judgment but letting it play out.
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Rich Honiball
Feb 19, 20245 min read
Today in Brand History: The Birth of Kellogg's and the Breakfast Cereal Wars
On February 19, 1906, in Battle Creek, Michigan, Will Keith Kellogg created the Battle Creek Toasted Corn Flake Company.
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Rich Honiball
Jan 23, 20246 min read
Today in Brand History: Columbia Records - The Soundtrack of a Century
On January 22, 1889, a milestone in the music industry was marked with the formation of Columbia Phonograph Company (now Columbia...
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Rich Honiball
Jan 21, 20243 min read
Today in Brand History: Celebrating Christian Dior
On January 21st, 1905, Christian Dior was born on the Normandy coast of France.
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Rich Honiball
Jan 7, 20245 min read
Today in Brand History: Gibson's 'Flying V' - Reshaping the Guitar World
On January 7th, 1958, Gibson Guitars marked a moment in music history by receiving a US patent for their 'Flying V' electric guitars.
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Rich Honiball
Jan 3, 20242 min read
Today in Brand History: The Hamilton Electric 500 and the Dawn of an Icon
On January 3rd, 1957, Hamilton Watch Company in Lancaster, Pennsylvania, unveiled the first electric watch, the Hamilton Electric 500.
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Rich Honiball
Jan 2, 20242 min read
Today in Brand History: Willis Carrier and the Birth of Cool
On January 2nd, 1906, Willis Carrier received a US patent for the world’s first modern air-conditioning system.
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Rich Honiball
Dec 22, 20235 min read
The Top Five(ish) 2023 Holiday Marketing Campaigns
These clever campaigns and commercials can sprinkle a bit of fairy dust on our frenzied shopping sprees, turning chaos into cheer.
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Rich Honiball
Nov 12, 20236 min read
Today in Brand History: The Evolution of the Leotard – From Circus Acrobatics to Fashion Staple
On November 12, 1859, a revolutionary performance by Jules Leotard not only captivated Paris with the first flying trapeze act but also...
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Rich Honiball
Nov 5, 20237 min read
Today in Brand History: F.W. Woolworth's Five-and-Dime Goes Global
On November 5th, 1909 F.W. Woolworth opened the first UK Woolworths store in Liverpool, pioneering the retail chain store's...
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Rich Honiball
Oct 28, 20238 min read
Today in Brand History: The Birth of Macy's
On October 28, 1858, a young entrepreneur named Rowland Hussey Macy took a significant step towards creating a retail empire that would...
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Rich Honiball
Oct 17, 20233 min read
Today in Brand History: RCA Sparks the Radio Revolution
On October 17, 1919, the Radio Corporation of America (RCA) was created as a subsidiary of General Electric. This pivotal moment helped...
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Rich Honiball
Sep 24, 20235 min read
Today in Brand History: KFC
On September 24th, 1952, American fast food restaurant chain Kentucky Fried Chicken (KFC) opened its doors for the first time as a...
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