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A Sweet Blog...
From time to time, I write. Or I take pictures. I have started recording videos, more to push myself because I am uncomfortable in front of any camera. The views I express are random, subject to change, and though influenced by my experiences and environment, they are completely mine!
I hope you enjoy. Perhaps glean something useful. And as always, I do appreciate feedback. No, seriously, I really do! Most days...
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Rich Honiball
Jan 7, 20245 min read
Today in Brand History: Gibson's 'Flying V' - Reshaping the Guitar World
On January 7th, 1958, Gibson Guitars marked a moment in music history by receiving a US patent for their 'Flying V' electric guitars.
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Rich Honiball
Jan 3, 20242 min read
Today in Brand History: The Hamilton Electric 500 and the Dawn of an Icon
On January 3rd, 1957, Hamilton Watch Company in Lancaster, Pennsylvania, unveiled the first electric watch, the Hamilton Electric 500.
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Rich Honiball
Jan 2, 20242 min read
Today in Brand History: Willis Carrier and the Birth of Cool
On January 2nd, 1906, Willis Carrier received a US patent for the world’s first modern air-conditioning system.
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Rich Honiball
Jan 1, 20245 min read
Today in Brand History: HP's Rise in Tech
On January 1, 1939, in a modest garage in Palo Alto, CA, HP began its rise. Hewlett and Packard's venture would evolve into a tech giant.
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Rich Honiball
Dec 31, 20234 min read
2024 - Embracing 'Shivot' as Our New Reality
Shivot [shiv-oht] verb. Originated by a seasoned senior buyer in the retail industry, creatively blending the words "shift" and "pivot."
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Rich Honiball
Dec 22, 20235 min read
The Top Five(ish) 2023 Holiday Marketing Campaigns
These clever campaigns and commercials can sprinkle a bit of fairy dust on our frenzied shopping sprees, turning chaos into cheer.
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Rich Honiball
Nov 23, 20236 min read
Thanksgiving: From a Cause for Gathering to Presidential Proclamations to a Retail Revolution
Thanksgiving, a holiday deeply ingrained in American culture, has a rich and complex history...
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Rich Honiball
Nov 16, 20234 min read
Filling One’s Life Bucket: A Journey from Dreams to Daily Fulfillment
When younger, I imagined the world through tales of grand adventure. Characters traveling to unseen lands, climbing towering peaks, or...
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Rich Honiball
Nov 12, 20236 min read
Today in Brand History: The Evolution of the Leotard – From Circus Acrobatics to Fashion Staple
On November 12, 1859, a revolutionary performance by Jules Leotard not only captivated Paris with the first flying trapeze act but also...
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Rich Honiball
Nov 5, 20237 min read
Today in Brand History: F.W. Woolworth's Five-and-Dime Goes Global
On November 5th, 1909 F.W. Woolworth opened the first UK Woolworths store in Liverpool, pioneering the retail chain store's...
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Rich Honiball
Oct 28, 20238 min read
Today in Brand History: The Birth of Macy's
On October 28, 1858, a young entrepreneur named Rowland Hussey Macy took a significant step towards creating a retail empire that would...
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Rich Honiball
Oct 20, 20235 min read
The Art and Science of Success: Developing Critical Skills for Work and Life
Recently I was asked - would I rather have someone skilled in the 'art' or the 'science' in a given field? This question comes up often...
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Rich Honiball
Oct 17, 20233 min read
Today in Brand History: RCA Sparks the Radio Revolution
On October 17, 1919, the Radio Corporation of America (RCA) was created as a subsidiary of General Electric. This pivotal moment helped...
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Rich Honiball
Sep 24, 20235 min read
Today in Brand History: KFC
On September 24th, 1952, American fast food restaurant chain Kentucky Fried Chicken (KFC) opened its doors for the first time as a...
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Rich Honiball
Sep 19, 20233 min read
Today in Brand History: Bissell
The Sweeping Success of Bissell: From Carpet Sweepers to Cleaning Empire In 1876, the first carpet sweeper was patented by Melville...
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Rich Honiball
Sep 16, 20237 min read
Today in Brand History: General Motors
General Motors: A Legacy of Innovation and Transformation On September 16, 1908, a visionary carriage-maker by the name of William C....
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Rich Honiball
Sep 15, 20235 min read
Today in Brand History: Google
Google: From Garage Startup to Global Tech Giant On September 15, 1997, Larry Page and Sergey Brin, two Ph.D. students at Stanford...
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Rich Honiball
Sep 8, 20233 min read
Today in Brand History: 3M, Scotch Tape and Innovation
In 1930, 3M (Minnesota Mining and Manufacturing), began marketing its innovative Scotch Tape, the first waterproof, transparent,...
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Rich Honiball
Sep 6, 20234 min read
Today in Brand History: The Piggly Wiggly
On September 6, 1916, a retail revolution was quietly beginning in Memphis, Tennessee. Clarence Saunders, an innovative entrepreneur,...
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Rich Honiball
Sep 4, 20235 min read
Today in Brand History: George Eastman and the Birth of Kodak
On September 4, 1888, inventor George Eastman received a patent for the camera shutter and the trademark for the Kodak name, marking a...
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