At its core, A Sweet Blog is about exploring the world through the lens of business, leadership, and personal growth. My background spans global commerce—retail, services, and hospitality—so you’ll often find me breaking down consumer behavior, brand evolution, and the impact of technology. But I’m just as passionate about the people behind the numbers—the leaders, teams, and individuals shaping industries and communities.

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You’ll see deep dives into brand history in my Today in Brand History series, reflections on mentorship, team building, and talent development, and insights on global trends and human connection. More recently, I’ve been unpacking the "Sunday Scaries"—navigating anxiety, imposter syndrome, and personal resilience in both business and life.

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Everything I write is influenced by my travels, my experiences, and the incredible people I’ve met along the way. The opinions may be shaped by others, but they remain mine. Whether you’re here for business insights, leadership lessons, or just a fresh perspective, I hope you find something worth thinking about—and if you do, I’d love to hear your thoughts.

No, seriously. Most days…