Branding 5/5

A Sweet Blog...

From time to time, I write. Or I take pictures. I have started recording videos, more to push myself because I am uncomfortable in front of any camera. The views I express are random, subject to change, and though influenced by my experiences and environment, they are completely mine!

I hope you enjoy. Perhaps glean something useful. And as always, I do appreciate feedback. No, seriously, I really do! Most days...

Rich Honiball

Sep 7, 20222 min read

Today in Brand History: Raggedy Ann

In 1915, Johnny Gruelle, American artist, political cartoonist, children's book and comics author, illustrator, and storyteller, patented...

0 comments

Rich Honiball

Sep 6, 20221 min read

Today in Brand History: The Piggly Wiggly

In 1916, the first self service supermarket, the "Piggly Wiggly" was opened by Clarence Saunders in Memphis, Tennessee. Prior to it's...

0 comments

Rich Honiball

Sep 5, 20222 min read

Today in Brand History: Minor League Baseball

In 1901, the National Association of Professional Baseball Leagues, known later Minor League Baseball was formed. Representatives of...

0 comments

Rich Honiball

Sep 4, 20222 min read

Today in Brand History: The Cafeteria

In 1885, the first cafeteria is believed to have opened. The Exchange Buffet in NYC, opened right across from the New York Stock...

0 comments

Rich Honiball

Aug 30, 20222 min read

Today in Brand History: Air France

In 1933, Air France was formed from five French airlines, Air Orient, Air Union, the Société Générale de Transport Aérien, and the...

0 comments

Rich Honiball

Aug 29, 20221 min read

Today In Brand History: Mercedes-Benz (kind of)

In 1885, Gottlieb Daimler, a German engineer, industrial designer and industrialist, received a German patent for the world's first...

0 comments

Rich Honiball

Aug 28, 20222 min read

Today in Brand History: Lea & Perrins

In 1837, pharmacists John Lea & William Perrins first commercially manufactured what became known as Worcestershire Sauce. Why the name?...

0 comments

Rich Honiball

Aug 27, 20222 min read

Today in Brand History: Montgomery Ward

In 1872, Aaron Montgomery Ward issued the first "catalog" for his mail-order business. It was a single sheet listing 163 available items....

0 comments

Rich Honiball

Aug 26, 20222 min read

Today in Brand History: The Mini

(photo credit: TheGuardian.com) In 1959, the British Motor Corporation introduced the Morris Mini-Minor, designed by Alec Issigonis, it...

0 comments

Rich Honiball

Aug 25, 20222 min read

Today in Brand History: Instant Ramen

Today in #Brand History: In 1958, Momofuku Ando marketed the first package of precooked instant noodles under the brand name "Chikin...

0 comments

Rich Honiball

Aug 23, 20222 min read

Today in Brand History: The Oakland A's

In 1980, Charles O. Finley sold the Oakland A's MLB franchise for $12.7m to Walter Haas Jr., who at the time was the chairperson (and...

0 comments

Rich Honiball

Aug 22, 20222 min read

Today in Brand History: Cadillac

In 1901, the Cadillac Motor Company was formed from the remnants of the Henry Ford Company by Henry Leland and Ford's former financial...

0 comments

The History of Black Friday: Gold, Red, and Navy?

Rich Honiball

Nov 26, 20213 min read

The History of Black Friday: Gold, Red, and Navy?

I started my adult journey wanting to be a lawyer. In the US Navy. An unplanned and unsanctioned bike ride and a run in with a car...

0 comments

Who Won The Superbowl (of Ads, Of Course)

Rich Honiball

Feb 8, 20217 min read

Who Won The Superbowl (of Ads, Of Course)

However, as much as I love sports, my primary focus was on Superbowl marketing, specifically the ads.

0 comments

Eight Observations From the #SuperBowlAds

Rich Honiball

Feb 3, 20205 min read

Eight Observations From the #SuperBowlAds

This Super Bowl found me sitting on the couch with my wife exchanging opinions with consumers and marketers alike

0 comments

You Want HOW MUCH For That Light Stick?!? (Why Experience Matters)

Rich Honiball

Nov 20, 20193 min read

You Want HOW MUCH For That Light Stick?!? (Why Experience Matters)

In a year when I have spent more on armor for my gaming avatar than I have on clothing for myself, when we have spent more on travel then

0 comments

Rich Honiball

Dec 15, 20176 min read

Does Your Brand Have A Purpose & Can It Can Inspire Innovation?

pur·pose (pûr'ps) n. 1. The reason for which something is done or created or for which something exists. 2. A result or effect that is...

0 comments