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A Sweet Blog...
From time to time, I write. Or I take pictures. I have started recording videos, more to push myself because I am uncomfortable in front of any camera. The views I express are random, subject to change, and though influenced by my experiences and environment, they are completely mine!
I hope you enjoy. Perhaps glean something useful. And as always, I do appreciate feedback. No, seriously, I really do! Most days...
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Rich Honiball
Dec 26, 20243 min read
Today in Retail History: The Flamingo’s Impact on Las Vegas Retail
On December 26, 1946, mobster Benjamin "Bugsy" Siegel opened the Flamingo Hotel and Casino in Las Vegas, changing both the city and retail.
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Rich Honiball
Jun 12, 20245 min read
Today in Brand History: The Break-Up of William Boeing's Empire
On June 12, 1934, the passage of the Black-McKellar Bill led to the dissolution of William Boeing's empire and birth of Boeing and United
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Rich Honiball
Mar 18, 20247 min read
Today in Brand History: The Genesis of American Express
On March 18, 1850, Henry Wells and William Fargo founded American Express in Buffalo, New York.
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Rich Honiball
Mar 12, 20246 min read
Today in Brand History: The World of Coca Cola Makes An Iconic Move
On March 12th, 1894, Coca-Cola was sold in bottles for the first time in a candy store in Vicksburg, Mississippi.
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Rich Honiball
Mar 9, 20245 min read
Today in Brand History: A Cultural Icon Named Barbie is Born
On March 9th, 1959, the toy industry witnessed a revolution with Barbie's debut at the International Toy Fair in New York City.
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Rich Honiball
Mar 3, 20243 min read
Today in Brand History: AT&T From Innovation to Industry Giant
On March 3, 1885, the incorporation of American Telephone & Telegraph (AT&T) marked not just the creation of a new company but the beginning
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Rich Honiball
Feb 19, 20245 min read
Monday Morning Quarterback: A Huddle with Super Bowl Ads
I am, ready to huddle up and tackle a fresh play on this year's Super Bowl commercials—not rushing my snap judgment but letting it play out.
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Rich Honiball
Feb 19, 20245 min read
Today in Brand History: The Birth of Kellogg's and the Breakfast Cereal Wars
On February 19, 1906, in Battle Creek, Michigan, Will Keith Kellogg created the Battle Creek Toasted Corn Flake Company.
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Rich Honiball
Feb 8, 20245 min read
Today in Brand History: The Founding of William & Mary College
In 1693, a pivotal moment in the annals of American higher education unfolded with the chartering of William & Mary College in Williamsburg.
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Rich Honiball
Jan 23, 20246 min read
Today in Brand History: Columbia Records - The Soundtrack of a Century
On January 22, 1889, a milestone in the music industry was marked with the formation of Columbia Phonograph Company (now Columbia...
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Rich Honiball
Jan 21, 20243 min read
Today in Brand History: Celebrating Christian Dior
On January 21st, 1905, Christian Dior was born on the Normandy coast of France.
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Rich Honiball
Jan 7, 20245 min read
Today in Brand History: Gibson's 'Flying V' - Reshaping the Guitar World
On January 7th, 1958, Gibson Guitars marked a moment in music history by receiving a US patent for their 'Flying V' electric guitars.
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Rich Honiball
Jan 3, 20242 min read
Today in Brand History: The Hamilton Electric 500 and the Dawn of an Icon
On January 3rd, 1957, Hamilton Watch Company in Lancaster, Pennsylvania, unveiled the first electric watch, the Hamilton Electric 500.
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Rich Honiball
Jan 2, 20242 min read
Today in Brand History: Willis Carrier and the Birth of Cool
On January 2nd, 1906, Willis Carrier received a US patent for the world’s first modern air-conditioning system.
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Rich Honiball
Jan 1, 20245 min read
Today in Brand History: HP's Rise in Tech
On January 1, 1939, in a modest garage in Palo Alto, CA, HP began its rise. Hewlett and Packard's venture would evolve into a tech giant.
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Rich Honiball
Dec 22, 20235 min read
The Top Five(ish) 2023 Holiday Marketing Campaigns
These clever campaigns and commercials can sprinkle a bit of fairy dust on our frenzied shopping sprees, turning chaos into cheer.
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Rich Honiball
Nov 12, 20236 min read
Today in Brand History: The Evolution of the Leotard – From Circus Acrobatics to Fashion Staple
On November 12, 1859, a revolutionary performance by Jules Leotard not only captivated Paris with the first flying trapeze act but also...
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Rich Honiball
Nov 5, 20237 min read
Today in Brand History: F.W. Woolworth's Five-and-Dime Goes Global
On November 5th, 1909 F.W. Woolworth opened the first UK Woolworths store in Liverpool, pioneering the retail chain store's...
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Rich Honiball
Oct 28, 20238 min read
Today in Brand History: The Birth of Macy's
On October 28, 1858, a young entrepreneur named Rowland Hussey Macy took a significant step towards creating a retail empire that would...
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Rich Honiball
Oct 17, 20233 min read
Today in Brand History: RCA Sparks the Radio Revolution
On October 17, 1919, the Radio Corporation of America (RCA) was created as a subsidiary of General Electric. This pivotal moment helped...
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