
Rich Honiball


"Be daring, be different, be impractical, be anything that will assert integrity of purpose and imaginative vision against the play-it-safers, the creatures of the commonplace, the slaves of the ordinary."
Cecil Beaton


Traveling to over 70 countries, global culture has continued to shape my views

Putting customers and associates first has always served me well.

My latest passion, I am now an adjunct instructor at George Mason University.
About me. . .
​
CMMO | Marketing & Merchandising | I started my journey wanting to be a lawyer in the US Navy, but when Plan A didn't work out, I discovered a passion for connecting with the consumer, whether through products, brands, messaging, and experiences. I am currently using my 30+ years of industry experience to drive value and an engaging experience for a purpose driven US Navy command serving patrons around the globe.
CONNECTOR OF DOTS | Over the years, I have come to love connecting passionate, talented, engaging people and watching the sparks fly. Want to know a secret? I don't define success by my own accomplishments. Success is when I see two (or more) people having an productive dialogue, and I realize that I was lucky enough to be the person who connected them.
PURPOSE DRIVEN | I am a strong believer in the strength of diverse talent coming together, the power of talented teams with a common mission, and mentoring & life long learning. Over time, I have grown to appreciate the joy of discovering talent in unexpected people and placed and playing more of an active role in creating opportunities. When I step away from this stage of my career - my success will be measured less by what I have accomplished, and more in who I empower to drive forward.
LIFE LONG GOALS | Being a better human, husband, & dad. To always be listening and learning. Leaving the world a better place than I found it. This has led me to focus on developing talent at work, teaching at the college level, and starting a podcast which allows me to share conversations with some incredibly talented industry experts representing a 360 degree view of the retail, marketing, and hospitality industries.
Sometimes I succeed, sometimes I fail, but I keep trying...
LIFE MANTRA | I have several and they shift from time to time, but consistently, "There is always a solution" and recently, "Keep the faith." I believe there is a solution to most problems that we face, if we are proactive. I believe that we are strengthened if we maintain faith in ourselves and in those around us.
FAVORITE QUOTE | "Be daring, be different, be impractical, be anything that will assert integrity of purpose and imaginative vision against the play-it-safers, the creatures of the commonplace, the slaves of the ordinary." - Cecil Beaton
​
OTHER AREAS YOU CAN FIND ME |
LinkedIn /rhoniball
Instagram @rhoniball
